Client: Cultivating Community
Year: 2023-2024
Scope: Logo Design, Branding, Print, Communication
Deliverables: Logo, Flyer, Trifold letter, Envelope, Email Banner, and Social Media Content
My initial design task in 2023 was to create a logo for the sponsors of Cultivating Community to display at their locations, as well as flyers highlighting SNAP/EBT discounts at farm stands in multiple languages.
A year later Silvan, the director, asked for my help designing a fundraising campaign. The deliverables included a trifold letter inside an envelope with a wrap around design, as well as email banners and social media content. I worked closely with Silvan from ideation to final design to ensure alignment with the nonprofits vision.
2023 Logo and Flyer
2024 Fundraising Campaign
The envelope is designed like a seed packet to catch people’s attention from the start. African Amaranth is an important cultural plant to users of the community gardens. I drew the design using Procreate on my iPad and then used Illustrator to complete the wrap around envelope design.
The initial trifold design included the greenhouse as the first flap seen. Silvan loved the greenhouse so much she wanted to incorporate the entire design around it to divert from typical Annual Report designs and entice interest from donors.
I met with Silvan to sketch out how we wanted the information to be organized within the greenhouse. I used Illustrator to design the text and used Procreate to draw the greenhouse and surrounding greenery. There was back and forth between programs until we found the right organization, color scheme and aesthetic. The final design (below) uses the greenhouse as organization for the Annual Report, photos, quotes from local farmers, and a letter from Silvan.
“Abby brought a clear vision, a keen eye, and valuable guidance to our non-profit's end-of-year campaign, and we thoroughly enjoyed working with her throughout every step of the project! The final result was better than we could have envisioned, and her feedback, creativity, and professionalism were exceptional. 10/10 would (and have!) recommend for design projects, large and small.”
Silvan Shawe, Cultivating Community